Your site comes with tracking built in. This means we can see how people use it - what pages they visit, how long they stay, what they click, and where they drop off. It’s all handled through Google Analytics 4 (GA4).
If we set this up for you, here’s what it means and how to use it.
What’s already in place
Unless otherwise discussed, we’ve:
- Installed GA4 on your site
- Linked it to a Google account (either yours or one we manage for you)
- Set up basic events like page views, scroll depth, and button clicks
- Integrated Google Tag Manager if advanced tracking is needed
You don’t need to do anything unless you want to dig into the data.
Accessing your analytics
If you have your own Google Analytics account:
- Log in at analytics.google.com
- Choose your property from the list
- Use the left-hand sidebar to explore reports
If we’re managing analytics for you, just ask — we’ll send over a link to a live dashboard or weekly report.
Key things to look for
Start with these metrics:
- Users – how many people visited
- Sessions – how many times they visited
- Engagement time – how long they stuck around
- Top pages – what’s getting the most traffic
- Traffic sources – where people are coming from (Google, Instagram, direct, etc.)
You don’t need to obsess over this, but it’s good to check monthly.
Setting up goals and conversions
If you want to track things like:
- Contact form submissions
- Clicks on phone numbers
- PDF downloads
- Newsletter signups
We can set these up as conversion events in GA4. Let us know what matters most and we’ll build the tracking for it.
Optional extras
We can also help with:
- Google Tag Manager setup
- Meta Pixel (for Facebook/Instagram ads)
- LinkedIn or TikTok tracking
- Cookie banners for GDPR
