It’s tempting to share one login for your website, ads, or analytics. Fewer logins to remember. Easier to hand out. But it’s not the safest - or smartest - way to manage access.
Here’s why proper user accounts are better (and how to set them up).
Why shared logins cause problems
When everyone uses the same login:
- You can’t see who changed what
- There’s no way to remove access without changing the password for everyone
- If someone forgets the password, resets it, or gets locked out - it affects everyone
- You lose control when someone leaves the business (or forgets they had access)
It creates risk, confusion, and hassle.
Use named accounts instead
Most platforms - including Webflow, Google, Meta, and domain providers - let you invite people with their own login.
You can usually:
- Assign roles (admin, editor, viewer)
- Control what they can and can’t do
- Revoke access with one click
- Keep your admin login secure and untouched
It also gives you a clean audit trail. You know who published what, and when.
How to add people properly
- Log into your platform (Webflow, Google Analytics, etc)
- Go to Users, Team, or Permissions
- Add a user by email
- Set their role (Editor for Webflow, Viewer for GA, etc)
- Confirm or resend the invite if needed
Don’t want to give full access? Set them as a viewer or editor. They can do their job - without doing damage.
When shared logins might be okay
Sometimes, a shared login is fine - for example:
- A single inbox account for your small team
- A basic tool without user permissions
- A backup login stored in a password manager
Just make sure it’s stored safely and changed regularly.
